The educational webinars are brought to you as a member service of the Montana Newspaper Association in conjunction with the Iowa Newspaper Foundation.
For more information about each webinar and to register, go to http://www.onlinemediacampus.com/webinars/
An advanced registration of $35 is required to avoid paying a late fee.
We encourage members to make the webinars a group educational event by gathering around a single monitor or projected image to take advantage of the one registration fee. And allow a few minutes for discussion after the training.
Advanced registration will allow you to view the webinars at any time after the presentation date.
Launching a Native Advertising Program in Your Newsroom
Thursday, October 25, 2018
1:00-2:00 p.m. CDT
Presenters: Carlene Cox & Chris Daniels, GateHouse Media
Although native advertising has been a buzz word in the media industry for years, many news organizations have been reluctant to engage in this type of sponsored content. Join the native experts at GateHouse Media — on the content and sales sides — to learn more about what native advertising is. We’ll cover how to build a program from the ground up, and how to add sophistication if you already have a native team and are looking to reach the next level.
Five in 24: Ideas on How to Grow Your Business
Thursday, November 8, 2018
1:00-2:00 p.m. CDT
Register at: https://www.onlinemediacampus.com/2018/10/fivein24/
Presenter: Michael Libbie , Insight Advertising, Marketing & Communications
What can newspapers learn from a professional marketer? Join Michael Libbie from Insight Advertising, Marketing & Communications for Five in 24. Five things your business can do in twenty-four hours to remanufacture your brand and…sell more. During the webinar you will learn:
- Less is More – People have the attention of a goldfish;
- Mobile vs. Desktop – Who is winning the battle and can your content be seen;
- Video – A powerful tool if done correctly;
- Creative – What works and what needs work;
- Email Campaigns – Data and tracking;
- Know Your Consumer – Does your message match what consumers want/need;
- Three Reasons – There are only 3 reasons people are not buying what you are selling.