The educational webinars are brought to you as a member service of the Montana Newspaper Association in conjunction with the Iowa Newspaper Foundation.
For more information about each webinar and to register, go to http://www.onlinemediacampus.com/webinars/
An advanced registration of $35 is required to avoid paying a late fee.
We encourage members to make the webinars a group educational event by gathering around a single monitor or projected image to take advantage of the one registration fee. And allow a few minutes for discussion after the training.
Advanced registration will allow you to view the webinars at any time after the presentation date.
Video Strategies for Newsrooms to Grow Audience
Thursday, February 15, 2018
1:00-2:00 p.m. CDT
Video offers your audience a front row seat to history, a chance to feel as if they are intimately connected and an opportunity to deeply understand an issue. This session will help you decide what video strategies to adopt, what technology to use and how your entire staff can contribute video stories.
Presenter: Val Hoeppner is a digital journalist, teacher, trainer and media strategist. Hoeppner spent 20 years in newsrooms as a photojournalist, newsroom leader and multimedia director. She also spent five years working with journalism professionals, educators and students in her role as director of education for the Freedom Forum Diversity Institute. As CEO of Val Hoeppner Media and Consulting, LLC, Hoeppner travels to newsrooms, universities and media conferences to train journalists in mobile, social, video and multi-platform storytelling. She is also the Professional Journalist in Residence at Middle Tennessee State University.
Workflow Automation Tools for Newsrooms of Any Size
Thursday, February 22, 2018
1:00-2:00 p.m. CDT
From publishing to social media, to editing video, to working in the CMS, there are so many different dashboards, logins and systems to manage. Penny Riordan will highlight tools that some small-to mid-size newsrooms have used to automate some of these processes. This includes hacks for calendar entries, social media workflows and tools like Zapier, Slack and IFTTT to connect more products and dashboards.
Presenter: Penny Riordan manages digital content partnerships for GateHouse Media. Prior to joining the GateHouse, she worked for Patch.com for four years, where she led social media, blogging and user generated content efforts for the company.
Flipping Objections on the Spot!
Friday, March 2, 2018
1:00-2:00 p.m. CDT
Objection handling is a skill that all sales people need to master. Ryan will highlight the six most common objections media sales people face daily and show you how to flip those objections into closed deals with ease and style. Because Ryan sells every day, these objections and scenarios are timely, relevant, and practical. Ryan will dig deep into objections like, “I’m moving all my advertising to social media.” And, “I am not seeing ROI from print.” And, “Why don’t you just write an article about my company?” This workshop is designed to give sales reps at all levels the skills they need to walk into a conversation with an advertiser with confidence.
Presenter: Ryan Dohrn is the founder of media sales strategy firm Brain Swell Media and the creator of the 360 Ad Sales System taught to over 5,000 ad sales reps in seven countries. Ryan’s 25-year media sales and marketing career includes leadership roles at PennWell Publishing, Disney/ABC TV and the New York Times Company. Ryan works with over 50 newspapers per year and has a deep passion for the newspaper business. He is an Emmy Award winner, business book author and has been features in USA Today and Forbes.com Ryan currently works monthly with over 75 media companies and their related sales and management teams.